Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. We work in an amazing field, but there are some tough challenges that communications departments face regularly. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

Landis PR

MAY 1, 2023

Photo courtesy of Pixabay Are you feeling excited and terrified by the impact of AI? Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. language models, AutoGPT can access websites and search engines to gather data and verify its accuracy.

Tools 52

Tools Marketing Writing Resources 52

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. We’ll also fail to understand its impact of media and public discourse.

Analysis 60

Analysis Ethics Technology Crisis Management 60

PR 20/20

SEPTEMBER 17, 2019

The premier gathering of digital marketers on planet Earth!”. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. Pictured below, see our smiling faces at this year’s #INBOUND19 for evidence of a good time.). What work activity is more meaningful than that? Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

FEBRUARY 18, 2020

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Analyzing a 24/7 News Cycle. PR Technology Lags Behind. Guest Post by Ben Chodor.

Data 92

Data Measurement Technology Tools 92

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Deirdre Breakenridge

JUNE 27, 2018

The Biggest Changes for Marketers in a New Era of Global. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. As the face of the company, marketers see their roles changing to fit this new environment.

Marketing 164

Marketing Ethics Local Technology 164

Ethical Voices

AUGUST 21, 2023

Firstly, I’ll tell you why we created it, and I think as everyone has been seeing so much news about AI recently, it really has hit the mainstream and I can tell you, having worked in AI for 10 years, I feel so vindicated, finally, everyone gets it and everyone sees the value, which is super exciting.

Agency 80

Agency Publicity Ethics Analysis 80

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Bloomberg News uses AI to generate coverage on some 3,500 earnings reports every quarter. and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Technology 100