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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

There are a lot of different uses for AI that have been around a lot longer too. One of the oldest uses, and perhaps most valuable uses, is in media monitoring. One of the oldest uses, and perhaps most valuable uses, is in media monitoring. Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

Yet, it’s important to pay attention to this stuff if your business buys PR software. Because these deals have a direct impact on the products you use. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways.

Brand 147
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A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023

Sword and the Script

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My previous list was something of a mishmash of tools, where this list attempts to categorize vendor in a way that is useful to prospective buyers.

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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Case in point? In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves.

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