ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Those looking to attract more diverse talent (and who isn’t?)

B2B 295

B2B Industry Company Case Study 295

Burrelles Fresh Ideas

APRIL 16, 2024

By harnessing the power of influencers, B2B brands can humanize their marketing efforts, amplify their message, and forge meaningful connections with their target audience. B2B influencers are often industry experts or thought leaders who serve as trusted advisors who can provide valuable insights, recommendations, and endorsements.

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications.

Communications 161

Communications Survey Education Leadership 161

Masters in Communications

NOVEMBER 14, 2018

Can empathy be developed, or are we born with a certain amount? Albert Einstein said, "Peace cannot be kept by force; it can only be achieved by understanding." Cognitive empathy is the ability to understand how someone else feels and to work out what they might be thinking. Empathy is a word that is used often by many people.

Groups 92

Groups Employee Study Training 92

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Types of Tech PR Technology PR encompasses various specialized areas to effectively address the diverse needs of the tech industry. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78