Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Reputation Us

FEBRUARY 20, 2015

As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson'

Film 60

Film Hotels Storytelling Blogging 60

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Companies are now devoting more time into thinking about what works in VR and the challenges involved in VR storytelling and 360° content. But is it too early for brands to invest in VR?

Brand 63

Brand Branding Hotels Storytelling 63

Shift Communications

JANUARY 7, 2015

And the simple fact is, our move into the Austin market is a smart business decision. To be successful, we need the kind of market dynamism that this trend suggests… More established businesses are also increasingly calling Texas home. Cute, but full of tortured analogies. Austin is an up-and-coming metro.

Hotels 60

Hotels Employee Storytelling Agency 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Chris Lynch oversees Cision’s global marketing teams.

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MARCH 6, 2022

And then one day, a friend of mine called me at the Sheraton Hotel. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” 6) What advice would you give to B2B marketers for the strategic planning of Public Relations?

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. About Shane Schick.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168