PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? Or should they wait until the technology has evolved?

Brand 63

Brand Branding Hotels Storytelling 63

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Reputation Us

FEBRUARY 20, 2015

As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! This year, I had the privilege of […]. The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR.

Film 60

Film Hotels Storytelling Blogging 60

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Shift Communications

JANUARY 7, 2015

And the simple fact is, our move into the Austin market is a smart business decision. To be successful, we need the kind of market dynamism that this trend suggests… More established businesses are also increasingly calling Texas home. Cute, but full of tortured analogies. Austin is an up-and-coming metro.

Hotels 60

Hotels Employee Storytelling Agency 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Source : Automated Insights Associated Press Case Study .

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MARCH 6, 2022

And then one day, a friend of mine called me at the Sheraton Hotel. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” 6) What advice would you give to B2B marketers for the strategic planning of Public Relations?

B2B 52

B2B Communications Media Course 52

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Make it Easy to Promote Your Brand. Below is an example of a well-sponsored post for Old Navy: Understand What Influencers Expect From Brand Relationships.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167