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How to pitch an Op-Ed to The New York Times

Remote PR Jobs

An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. Written by anyone from experts to everyday people, the Op-Ed section often gives readers fresh perspectives on current events and can solidify your client’s position as a thought leader.

Pitching 100
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. What kinds of things do you write?

Writing 294
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Skidz brainstorm as agency readies pitch

Stephen Waddington

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Newspapers and television are for old people. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Here are the notes from a recent brainstorm. It should be influencer-led.

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How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Explore media outlets outside of newspapers, too. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Create the Pitch. Instead, choose a publication first.

How To 90
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Seniors and Coronavirus

PR for Anyone

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130
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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. Always offer an exclusive.

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The Press Release Submission Process Explained

PR Fuel

Newspapers. Read the Guidelines. Once you have a list of media outlets to contact, research each publication’s submission guidelines. These guidelines are a list of press release requirements specific to each publication. Make sure your press release submission suits their guidelines. Create Your Pitch.