Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Bianchi Biz Blog

JANUARY 21, 2021

They were able to utilize existing processes, guidelines, eLearning and training materials, but just with a digital focus. This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive.

Automotive 71

Automotive Training Travel Meeting 71

PR Fuel

JANUARY 24, 2021

Expansive Media Coverage. Writing and publishing the press release yourself requires you to contact media companies. On the other hand, press release services already have partnerships with media outlets. This makes their write-up irresistible to journalists and media agencies. It needs to stay relevant to its content.

SEO 66

SEO Writing Engineering Product Launch 66

Beyond PR

AUGUST 18, 2016

Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. Of course, developing brand guidelines is neither easy nor inexpensive. This free checklist will walk you step by step through your product launch strategy.

Brand 40

Brand Branding Product Launch Guidelines 40

ISEBOX

DECEMBER 14, 2016

Pharma PR execs tend to refrain from developing medical apps due to regulatory precautions and a lack of clear guidelines that explain the thinking of the FDA. With hundreds of new mobile health apps released every day, you have to approach developing an app as you would a product launch in a saturated market.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. An opportunity to land media coverage. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

5W PR

FEBRUARY 1, 2020

It’s typically within an existing product line or, at least, within a product category that is already associated with the brand. This strategy is generally simpler than a new product launch, because the current brand that serves as a basis for the new product line already has a committed customer or fan base.

Brand 109

Brand Branding Publicity Consumer 109

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40