ISEBOX

DECEMBER 14, 2016

Pharma PR execs tend to refrain from developing medical apps due to regulatory precautions and a lack of clear guidelines that explain the thinking of the FDA. With hundreds of new mobile health apps released every day, you have to approach developing an app as you would a product launch in a saturated market.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

PR Fuel

JANUARY 24, 2021

You will want to publish your press release at the time of the product launch. There are a lot of guidelines and rules unique to writing press releases. Since a press release is a news item, its distribution must be timely. It needs to stay relevant to its content. Otherwise, it may harm your marketing strategy.

SEO 68

SEO Writing Engineering Product Launch 68

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

Waxing UnLyrical

DECEMBER 14, 2016

If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Burrelles Fresh Ideas

MARCH 12, 2024

Download our free Product Launch tip sheet. This will enhance the visibility and credibility of your brand and draw more interest from consumers looking to switch from more well-established rivals. Contact us for more information on Burrelles media outreach and monitoring services.

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. At Powerhouse, we heavily vet influencers before engaging, and if we’re paying for content, we develop a creative brief with crystal clear guidelines (none of which are meant to compromise the influencer’s authenticity).

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

AUGUST 18, 2016

Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. Of course, developing brand guidelines is neither easy nor inexpensive. This free checklist will walk you step by step through your product launch strategy.

Brand 40

Brand Branding Product Launch Guidelines 40

5W PR

FEBRUARY 1, 2020

It’s typically within an existing product line or, at least, within a product category that is already associated with the brand. This strategy is generally simpler than a new product launch, because the current brand that serves as a basis for the new product line already has a committed customer or fan base.

Brand 109

Brand Branding Publicity Consumer 109

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. It’s an important topic, yet a specialized one where branded content that offers education and insight can work even harder than product news. .

How To 334

How To Media Healthcare Survey 334