PR for Anyone
OCTOBER 28, 2021
Google makes that very easy for us! Most small business owners cannot afford a PR firm. Google the journalists. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business.
PR for Anyone
SEPTEMBER 16, 2022
National Women’s Small Business Month. And you can Google, you can find this stuff, National Bullying Prevention Month, National Cookie Month, sounds fabulous, National Book Month, National Dessert Month, and I’m just going through this whole list. National Stamp Collecting Month. National Toilet Tank Repair Month.
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PR for Anyone
SEPTEMBER 1, 2021
Watch and see how my client landed in the media using this topic. A simple google search will give you ideas. Do a little Google search. Other things to consider are holidays that are for the month of September (ex: Healthy Aging Month) or particular weeks or days. It’s Alzheimer’s month.
PR for Anyone
JUNE 23, 2021
When someone Googles your industry, are you there? When someone Googles you, what do they see? Do they see interviews, media, articles featuring you as the expert? Make it easy for the media to say yes to you by checking out when they check you out. Niching Your Expertise. It’s only to help you uplevel your game.It
PR for Anyone
AUGUST 17, 2021
We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. That gives them an instant audience. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. ” Newsjacking.
PR for Anyone
MARCH 23, 2022
Most are easily found by Googling “Publication Name editorial calendar year” so Forbes editorial calendar 2022. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. Bottom line, getting publicity is about reaching more potential clients and customers.
PR for Anyone
DECEMBER 7, 2021
Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Find the right journalist – use Google! I use it every day in my own business so I’m not just telling you to try something, I know t works! Use Google. The formula works.
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