Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. In business, everyone wants to kick a little butt.

Measurement 100

Measurement Advertising Advertising eBook 100

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. We love following up with them after pitching an interview/story idea. On the media side of things. reading and traveling.

Pitching 88

Pitching Twitter Social Media Agency 88

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

If we were to receive negative feedback on TripAdvisor, Yelp or Google Review, how would we respond? 5. Make a plan for communicating with the media. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations. your key reporters blog?

Report 40

Report Pitching Google LinkedIn 40

MaccaPR

DECEMBER 19, 2016

Google Plus - Fact: There are still some very active groups on Google Plus; it's worth checking if your niche audiences might be among them! Wise content marketers can consider participating or even creating a Google+ Community. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JULY 2, 2015

The Growth of Social Media as a News Source. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. This article will examine perspectives on these two issues and what role they will play in today’s digital news space.

Journalism 120

Journalism Facebook Social Media Consumer 120

Stuart Bruce

OCTOBER 30, 2014

Real public relations professionals will embrace social media as we have the expertise and experience to make the most of it. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 12, 2019

Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Google bans eight different Tory election adverts as disinformation concerns mount , The Independent ). Lib Dems in owned media manipulation , Stephen Waddington ).

Publicity 93

Publicity Media Facebook Newspapers 93

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibits C, D and E: Invasion of the Ad Blockers! billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48