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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

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Public Relations Objectives

Doctor Spin

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. But within public relations, we understand how to engage in two-way communication. E‑Public Relations: Impact and Efficiency. A Case Study.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

In a study by Nielsen Catalina Solutions examining Silk Almond Milk, households exposed to influencer marketing purchased 10 percent more Silk products than the control group and every 1,000 people viewing influencer marketing purchased $285 more Silk products than the control group.

Ethics 170
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PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. The finding was consistent across every region in the study, including North America, Europe, Asia Pacific and Latin America.

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What to Look for When Choosing a PR Agency 

Landis PR

Define what financial and staffing resources you have available to hire and work with an agency. Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. Hiring an agency is a partnership – you’ll have to dedicate time to it.

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Promoting public relations: Public Relations Council of India keynote speech

Stephen Waddington

His vision is for public relations to be recognised as a professional management discipline in order that realises its potential and value to society. World PR Day was founded after the misrepresentation of practice in an article by a management writer in an article in the Financial Times in London. I said I’d started a PhD recently.