ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling? But where does the data come from? Social listening sets the stage.

Storytelling 149

Storytelling Data Survey Financial 149

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelling. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

JANUARY 30, 2024

If we look at the role of multimedia in effective investor relations communication, investors not only pay more attention to presentations with multimedia elements, but they also gain a deeper understanding of complex financial details. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors.

B2B 114

B2B Marketing Survey Software 114

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

If the business is acting differently than others, that can be a story, but even a different opinion about industry trends, the future of your business category, customer behavior, or the financial markets can help distinguish a business leader as an interesting thinker. Turn over every stone.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Data, storytelling and blogging of grow in importance. List posts earn more shares.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Analytics 147