45 Marketing and PR Statistics that Recap the Year We Had in 2020
Sword and the Script
DECEMBER 22, 2020
According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Data, storytelling and blogging of grow in importance. List posts earn more shares.
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