Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Presspage

JANUARY 23, 2024

It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Effective storytelling improves valuations.

B2B 118

B2B Marketing Survey Software 118

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 72

Survey Trends Communications Storytelling 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115