Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. MD Financial’s Medical School Cost Calculator.

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

SEPTEMBER 19, 2024

Her insider trading scandal makes her an edgy pick for a brand in the financial sector, but she could give comically exaggerated tips on turning mundane financial tasks into crafty rituals. For more inspiration, check out this brand archetypes infographic from Printsome. Do they use a lot of emojis?

Exercises 52

Exercises Brand Branding Airlines 52

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Product videos that stop you in your tracks as you scroll LinkedIn and Instagram. Last year, Shawna Dennis, who leads marketing for MD Financial, said: “No one questions a brand’s need for a website.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Is your brand’s Instagram stalled at a few thousand followers? It was created with Instagram in mind but can be applied to any social platform.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Video performs best on Instagram. “A Journalists produce 10+ articles per week.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

SEPTEMBER 14, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. 1% said SnapChat. Reporters review business social media profiles. Original research has the most appeal. “39%

Survey 75

Survey Media Relations Report Media 75

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Do you provide financial information in many different formats for that business reporter? We use the Instagram series of images.” We use the video.

Video 84

Video Engineering Financial Infographics 84