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Newspapers Getting Their Game On

Flatiron Communications

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It’s a film that very well may also inspire the next generation of journalists.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). Our core media target was travel publications.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. You began your news career in 1988 and have been an on-air personality since the early 1990s.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Speak to your community resources, such as historical societies, libraries and newspapers. The archive indexes papers from 1980 back to the paper's founding in 1851.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. The final few miles to the historic DC Armory, where the show would be held for a week or so was done on foot. 2) Snakes on Capitol Hill.

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Controversy PR: how brands cash in on the offence economy

Mark My Words

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom.

Brand 60
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#SelfPub – Part 3: The RESET Style Guide

ZudePR

Names of films and books that have entered the lexicon of the English language, and are used as shorthand to mean something else, are rendered lower-case. Mark them when you print off your document, then run a ctrl f and sub in alternatives. Sail away from the safe harbour. Catch the trade winds in your sails.”. bucketload. catch-22.

Writing 95