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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. I did my best to defend the company’s reputation. And now onward with this month’s PR Tech Sum. >>>

Reddit 174
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Introducing Crisis Dashboard

NewsWhip

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives.

Crisis 158
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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? It may also help to identify possible scenarios, such as a media ambush , and how they may be addressed.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this??

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My Take on the Fake News Debate

Flack's Revenge

Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. Some place the problem at the doorstep of social networks and online news aggregators, such as Facebook and Google respectively. Think of it like hacking, or information warfare. Should they hire fact checkers?

Reddit 168
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12 Places to Find Relevant Content Ideas Now

Cision

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Twitter Trending Topics. Paid Tools.

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