Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This may not seem obvious if you are accustomed to monitoring online or print coverage. This was true of every industry, except PR technology. 4) PR tech mentions.

Software 122

Software Technology Advertising Advertising 122

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. Truescope uses the “workspace” concept that’s become popular in software. Workspaces.

Tools 160

Tools Media Software Analysis 160

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 45% of people watch more than an hour of Facebook or YouTube videos a week. 2017 PR Takeaways. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Cision

MAY 4, 2015

Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Provide accurate sentiment ratings to all socially facing departments.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

Cision

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.

Communications 120

Communications Pinterest Print YouTube 120

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. It wouldn’t hurt to have a LinkedIn profile, a Twitter account, and a Facebook profile for starters. Ideally, with agencies or larger organizations. Bonus tip: most employers will check you out on social media.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 85

B2B Content Marketing Trends Marketing 85