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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Start research and writing a byline for my Trustmark client. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., I review a few to-dos with the students and lecture about social media marketing. It usually takes me 2-3 hours (at least) to write each post.

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Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Words matter. Are there ways to avoid those pitfalls?

Tourism 120
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Behind the Headlines With Lauren Kaufman

Cision

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

Travel 120
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. What do you think?

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Judging A Blog Post By Its Cover

Waxing UnLyrical

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? And I hope we’ll see you. Wanna Subscribe?

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Write original, timely, relevant content , says Google (heard this one before ?). Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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