Critical Mention

JUNE 13, 2018

Uber, Wells Fargo, and Facebook demonstrate how taking a hit from the press doesn’t necessarily mean disaster. Cambridge Analytica’s goal was to manipulate voters’ opinions and send targeted, sponsored ads and messages to users on Facebook to swing their votes. How Facebook handled the situation baffled many. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

JUNE 14, 2018

The app, geared toward women, aims to find one quality match for users each day using Facebook connections. Smyte is a company that aims at bring Facebook’s trust and safety features to a broader audience. They’re capitalizing on being extraordinarily relevant and piggybacking on the data privacy lawsuit Facebook is currently facing.

Pitching 70

Pitching Media Employee Privacy 70

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

PR 20/20

JUNE 14, 2018

Databox enables you to set up dashboards for each type of analysis: website performance, lead generation results, financial health and more. Performance data from Google Analytics, HubSpot, Salesforce and Facebook ads are powerful on their own. Using this technology, you can ensure that your data answers three questions: What happened?

Data 51

Data Report Analytics Privacy 51

Sword and the Script

OCTOBER 29, 2019

Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

JUNE 19, 2015

In blog posts, Facebook updates and the like, where post length is not much of an issue, a writer should basically disclose whether they received a product for free or received payment for the post about a brand, product or service in the text. Consumer Privacy Is Also an Issue. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 192

Marketing Content Marketing Data Social Media 192

Critical Mention

SEPTEMBER 21, 2018

A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry. You might find this annoying, distracting, or perhaps even an invasion of privacy. For example, let’s say you’re getting married and you’re looking at venues for your wedding a year out. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Hard Truth #5: PR can’t handle the (data-driven) truth Another theme of the discussion was the gap between what current technology produces and the analytical sophistication of actual PR practitioners. In his experience, you can never point to one story or one ad that makes a huge financial difference, unless it’s a crisis.

Analytics 40

Analytics Crisis Data Measurement 40

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Mobile, data and wearable technology. Almost 70% of Facebook time is spent on mobile.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148