PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. So many pitches come across like a robot wrote them.

Pitching 166

Pitching Travel Journalism Exercises 166

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. And it starts with candid PR counsel and media training. He explained that Ford had to cut costs so it could transition to electric vehicles. He urged employees to stay focused.

Employee 87

Employee Real Estate Video Internal 87

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” A: Marilyn, I’ve found tasers to be highly effective.

Interviews 120

Interviews How To Healthcare Media Training 120

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Those candidates may already have a strong social media following or network with which they can share the content you create together. Define your goals and KPIs. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. It’s one of the most basic of vocal exercises,” she said.

Interviews 59

Interviews Media Training Media Training 59

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

PR for Anyone

SEPTEMBER 1, 2021

So things related to the New Year, healthy habits, healthy eating ,exercise, organization. Now, if you’re interested in landing in a national publication, you need to start looking at stories related to January. I know you’re thinking, “it’s September!” But they really are four months out. What are those things in January?

Pitching 130

Pitching System Google Local 130

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. million in 2008 and 18.6 million in 2018.

How To 136

How To Education Exercises Newspapers 136

PR in High Definition

APRIL 25, 2018

Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. Similarly, spend some time doing media training and preparing employees to speak with media – and use a cross-section of staff.

Brand 75

Brand Branding Employee Exercises 75

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Secure more coverage than competitors every quarter all year long.

Case Study 60

Case Study Construction Exercises Media Training 60

Bad Pitch Blog

MAY 9, 2009

If the "wrong" type of person is speaking or one who can''t be bothered to learn the correct way to communicate, the exercise is futile. CEO training Cluetrain Manifesto Doc Searls good PR Laermer media spokespersons media training public relations' And he''s right. That''s why everyone can''t be a PR spokesman.

Training 43

Training Media Training Exercises Report 43

PRSay

JUNE 28, 2022

Investing even half a day for a tabletop crisis exercise can prove eye-opening about how communication can go off track and who will need to be involved in setting it straight. Before crisis-related press conferences, communication rehearsals are necessary but often neglected.

Conference 182

Conference Crisis Training Public Affairs 182

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

Preparation also means sizing up the competition (or opposition in some cases) so you have a clear offensive and defensive positioning if you seek media interviews and other appearances. Consider professional media training – you don’t want to go into an interview and have this happen. Take your show on the road.

Interviews 120

Interviews Conference Exercises Media Training 120