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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Some of today’s largest business categories started out as niches. Here are some reasons why.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Intuit reinvented itself six years ago as a provider of services to small businesses. This promotion of a mundane personal health topic made all the difference.

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Trending Sources

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TikTok Trends

PR for Anyone

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Also, get your free Blueprint to learn how to do this >> HERE and check out our next Get PR Famous live/virtual event at www.CaptivateandCashinLive.com. I’d love to connect.: Hi everybody.

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How to Develop Good Social Listening Techniques

PR for Anyone

The media is regularly covering trends that are going viral on that platform. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

For a startup or small business, a sudden wave of negative coverage can be fatal. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? Most crisis events are a long time in the making. The Viral Customer Complaint. coli contamination of 2015. The Security Breach.

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Pitching News Today

PR for Anyone

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Here’s a video I did on this: It doesn’t get any easier than this. I’d love to connect.:

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7 Rules for a New Era of Communications

PRSay

Think of it this way: We come upon a triggering event. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. Ruled by intuition and heavily influenced by emotions, the elephant generally goes where it wants to. It opens people up and helps them listen.