Ethics Interviews Meeting Storytelling 
PRSay
JANUARY 8, 2019
But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. Keep it ethical.
Ethical Voices
JULY 31, 2023
Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also consider myself a storyteller at heart. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. I’m a multicultural communication strategist.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Deirdre Breakenridge
JULY 10, 2019
The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . Is it because their leaders are coming across as leaders who don’t meet their expectation? Everything!
The Hoffman Agency
AUGUST 10, 2023
I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. The Hoffman Agency is all about the crossroads of storytelling and innovative tech. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity.
Ethical Voices
OCTOBER 24, 2022
Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.
Cision
AUGUST 9, 2016
In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” In a crisis, ethics has to be a top consideration. How did this happen?
Cision
MAY 4, 2016
In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling. I still have hundreds of friends among news people across the nation. Finally, respect them.
Expert insights. Personalized for you.
163 
Let's personalize your content