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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention.

Pitching 370
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The database also has built-in features for list-building and a generative AI feature for pitching. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Pitch podcasts by noon. Quick copy polishing and captivating headline generation.

Analysis 151
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Tips for Pitching to the Media

Critical Mention

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The themes will guide pitch angles, content development, and thought leadership strategy. Additionally, always make room in the plan for reactive pitching. Define and prioritize your audiences.

Writing 136
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Connect With Journalists on Social Media: Q&A With Ian Greenleigh

Cision

The rules for pitching journalists have changed. Gone are the days of the 30-second elevator sales pitch. And that’s important—if your only interactions with journalists are to pitch them, that’s not a relationship by any stretch. Get more tips on how to pitch on social media. Today, it’s all about building relationships.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Adherence to privacy regulations.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. Transactional not strategic. “It’s

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How to Find Someone’s Email in 2024

Buzzstream

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. For example: Yellowpages has contact information and sometimes individual employees.

How To 83