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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Congratulations on your new role as agency president of MCS Healthcare Public Relations! How can they overcome them?

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

It followed support from the Treasury for large employees a week ago. Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Supply chains are rapidly retooling, strung together with technology.

Crisis 167
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316
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What Are the Types of Press Releases?

PR Fuel

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. A good example of this might be a new telemedicine option for healthcare providers in 2020. Send your release to reporters who specialize in technology, the auto industry, or manufacturing.

Nonprofit 102
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Looking at the two major European business centres of Germany and France, even with Germany technically in recession, it is clear that the German communication market is providing growth opportunities for local and international agencies. The outlook for the next twelve months very much depends on the area the agency specialises in.

Agency 52
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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” Its credibility come from the human face of its employees.

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The Role of Marketing in a Crisis? Be More Human.

PR 20/20

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. More likely, they’ll pivot to meet increased demand for healthcare uniforms.

Crisis 92