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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Pay-to-play. “I

Marketing 215
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

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Being Blind Has Not Stopped Rachel Carver, APR, From a Successful PR Career

PRSay

About half of the company’s employees live with vision loss. Outlook Business Solutions also manages marketing for its sister company Outlook Nebraska, which makes paper towel and toilet tissue products for the federal government. So instead of me seeing, I’m listening to everything that’s on my computer.

Software 182
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Will 2019 (finally) the year of the Social CEO?

Communications Conversations

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. Company web site. Your employees (are usually) there.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. For example, Business Insider , Daily Kos , and the Christian Post each covered it from very different perspectives.

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Future of PR: 2020 edition

Stephen Waddington

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

This conundrum is a leadership challenge for the head of marketing. Below are several ideas – that also support the development of a governing program. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs.

Survey 119