editorial-coverage-drives-trust-.-.-.-its-time-to-increase-your-pr-budgets 
Business Wire
AUGUST 9, 2017
It’s been happening for a while now. With the number of communications platforms growing at an ever-increasing pace, marketing executives have been under pressure to move dollars away from traditional public relations efforts in order to fund emerging communication channels.
Business Wire
FEBRUARY 2, 2018
Status updates by organizations that drive engagement and discussion between brand fans within the comments will continue to receive high visibility. Build a Community that Engages While Facebook’s change may affect brand content, it will not affect community content from communities with high engagement. This is an advice community.
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Shift Communications
DECEMBER 6, 2017
Me: “Why do you think you’re not currently getting the type of coverage you need and want?”. But, time and time again, we see articles we should have been in or news we should have commented on. When you work at a PR agency, you have to accept that you’re in a client service business. Prospect: “I have no idea.
Cision
OCTOBER 16, 2017
Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. That’s fantastic!” “We
The Resolution Blog
JANUARY 8, 2018
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.
Sword and the Script
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.
Shift Communications
JUNE 16, 2015
Me: “Why do you think you’re not currently getting the type of coverage you need and want?”. But, time and time again, we see articles we should have been in or news we should have commented on. When you work at a PR agency, you have to accept that you’re in a client service business. Prospect: “I have no idea.
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