January, 2021

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

5 Reasons Your Story Wasn’t Picked Up: A PR View

ImPRessions - Crenshaw Communications

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it.

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5 public relations trends that will gain traction post-COVID

Agility PR Solutions

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships.

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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 Writing Habits You Should Adopt in 2021

Cision

Set small writing goals in 2021 and see big results. Media Blog

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[SERIES] Part 1: Why Should You Use a Newswire to Distribute Your News Release? Trust | Business Wire Blog

Business Wire

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out?

The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S.,

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. 2020 is finally over, and for most that calls for a giant sigh of relief.

Our Customers are Shaping the Future of Media Monitoring – Here’s How

Onclusive

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR without borders (and offices!)

The Resolution Blog

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back.

Digital Advertising Tips

Ronn Torossian

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other.

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 PR trends to follow for 2021

PR Daily

When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values. What are the trends you are watching in 2021? Here are seven important developments that have our attention: 1. Embrace humanity. With 10.7

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Setting up your communications team for success using goals and metrics aligned with business impact

Onclusive

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”.

3 Pro Tips for Writing Press Releases that Get Noticed

Cision

Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape. Best Practices

Omnichannel: Here for the Long Haul

Ronn Torossian

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

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Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Robin Schaffer on Maximizing Analyst Relations

Flack's Revenge

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems.

How to develop great proofreading skills

PR Daily

These tips may help you earn that coveted “eagle-eye” status within your organization. Proofreaders defend against errors that could cost content creators (and colleagues) their credibility. They protect the integrity of the work and are the unsung heroes of the publishing process.

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3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Trends and challenges revealed in new book about women and leadership in public relations

Agility PR Solutions

It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by.

Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.

14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021

Garrett Public Relations

Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats.

How PR Pros Can Keep Their Seat at the Table Warm in 2021

Cision

The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it. US Blog

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How to adapt your pitches during noisy news cycles

PR Daily

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. This was the year of adaptability for many PR and news professionals.

Building an impactful communications team with clear roles, responsibilities, scope and budget

Onclusive

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”!

The Future is Now: When a tired cliché becomes a PR call to action

Agility PR Solutions

As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing.

Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S.