Ronn Torossian

FEBRUARY 7, 2022

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data.

Data 195

Data Marketing Survey Consumer 195

Deirdre Breakenridge

FEBRUARY 7, 2022

A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. When the error was discovered, there were other leaders at the firm who made excuses for him. I heard everything from “oh, he’s a good guy” and “what’s one little white lie” to “a tiny exaggeration doesn’t hurt anyone.

Ethics 367

Ethics Course Video Agency 367

Agility PR Solutions

FEBRUARY 7, 2022

PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined. Don’t take it from us. Marketers agree on it too. Here is an indicator of this overall positive sentiment. Ninety percent of marketers believe that influencer marketing is effective. Image […].

Strategy 154

Strategy Marketing Social Media Media 154

Culpwrit

FEBRUARY 7, 2022

By Jill O’Mahony Stewart My goal when I took up golf in my early 50s was to “not be terrible.” So, I took lessons. And I’m not terrible. I hit the ball straight because that’s how I was taught. Not far, but straight. And I rarely lose balls, nor do I spend much time… Continue reading What I’ve Learned from Being Bad [Not the Misbehavin’ Kind of Bad].

Writing 101

Writing Tools 101

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 7, 2022

Despite reports that many enterprises are pursuing more advanced omnichannel content platforms, new research from headless content management system Storyblok shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps, even though there are plenty of other content venues to consider. While there is an increase in interest […].

Enterprise 147

Enterprise Mobile System Report 147

Agility PR Solutions

FEBRUARY 7, 2022

Public relations is crucial for maintaining a positive image for your company or brand. The term refers to the way you, as a representative for your company, interact with the public and the media to create a strong image for your business. If you plan for your company to make an impact outside of its […]. The post 6 tips for working in PR outside of the country appeared first on Agility PR Solutions.

Company 146

Company Publicity Brand Branding 146

MaccaPR

FEBRUARY 7, 2022

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtua

Conference 62

Conference Trade Shows Brand Branding 62

Agility PR Solutions

FEBRUARY 7, 2022

Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The research, which analyzes brands based on emotional connections in the second year of the pandemic, defines brand Intimacy as the emotional science behind […].

Financial 78

Financial Brand Branding Study 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. Why Brands Should Embrace Digital Events With the Help of a PR Agency.

Agency 59

Agency Creativity Examples Conference 59

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Landis PR

FEBRUARY 7, 2022

Virtual conference. Photo courtesy of Unsplash. By Brianne Miller. We all learn that 1+1=2 early on. But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. If you play your cards right, 1+1=5. How? Let me explain…. Cook once, eat twice. This might be my favorite saying. I’ve never roasted one chicken – if you’re going to cook one, why not throw another in and have chicken salad the next day and a chicken sandwich the day after

B2B 52

B2B Communications Trade Shows YouTube 52

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. Why Brands Should Embrace Digital Events With the Help of a PR Agency.

Agency 52

Agency Creativity Examples Conference 52

Bianchi Biz Blog

FEBRUARY 7, 2022

I’m the Washington, D.C., reporter for Automotive News , where I cover automotive policy and regulation. That includes pretty much any of the auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. Can you tell us what types of stories, trends or issues are on your radar now? The topics I regularly cover are wide ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. trade polic

Automotive 90

Automotive Meeting Report Policies 90

Mark My Words

FEBRUARY 7, 2022

The Express . The Duke of York is facing a civil sexual assault trial in the US in the autumn which threatens to overshadow the Queen’s Platinum Jubilee, with each development potentially producing negative headlines. He denies the allegations. Last month, Andrew lost his honorary military titles, royal patronages and agreed to stop using his HRH style in an apparent bid to distance the monarchy from him.

Brand 60

Brand Branding 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer