A Break for a Breakthrough: Why Incubation Is Key to the Creative Process
PRSay
SEPTEMBER 30, 2019
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. Artist Grant Wood once said, “All of the really good ideas I ever had came to me while I was milking a cow.”. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile.
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