Mon.Nov 26, 2018

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How to optimize content for better personalized brand experiences across digital channels

Agility PR Solutions

Customers’ journeys are more complicated and varied than ever before. Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers, both online and in-store. The challenge for brands is to lure these consumers in at every touchpoint […].

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Bulletproof Marketing Tips for Small Business

Brand24

Here're our bulletproof marketing tips for small businesses that will help you compete with industry giants and set your small business on the customers' radar!

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Trending Sources

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6 Reasons to Use Influencer Marketing

Critical Mention

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1.

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7 Social Media Marketing Mistakes Which Drown Your Campaigns

Brand24

Have you planned your social media campaign according to all the rules known to you and it doesn't work? If yes, you should read about 7 Social Media Marketing Mistakes which drown your campaign and you may be completely unaware of them.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why I’m NOT buying the employee advocacy hype machine (at least, not yet)

Communications Conversations

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? OK, so that was a leading question. But, it’s just one of several reasons I haven’t bought into the Employee Social Advocacy hype machine so far.

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PR for law firms—why brand-boosting opportunities are critical

Agility PR Solutions

When you’re an established, successful law firm, it can seem like promoting your business is not a necessary means to drive revenue—but this could not be further from the truth. In reality, when you’ve got a strong reputation to uphold, it’s even more important to have good marketing sharing your brand message and strong public […]. The post PR for law firms—why brand-boosting opportunities are critical appeared first on Agility PR Solutions.

Brand 74
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Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis

Stephen Waddington

The CIPR has made a concerted effort to engage with business this year. Its latest #PRpays campaign seeks out bosses directly. The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A #PRpays campaign aims to highlight the strategic value of public relations to the business community.

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How voice technology will impact your PR content strategy

Muck Rack

How voice technology will impact your PR content strategy

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7 key hires for maximum-strength business communications

Agility PR Solutions

Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line. Putting together the right team makes it possible to create a unique experience for customers and prospects. […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Elimination of All-Male Boards

Barokas

Before the Thanksgiving holiday, I had the opportunity to attend the 2018 National Conversation on Board Diversity in Seattle. The event was sponsored by 2020 Women on Boards , a national campaign to increase the percentage of women on U.S. company boards to 20% or greater by the year 2020. The event featured a highly respected panel including Adriane Brown (Director, eBay, Allergan, Raytheon), Mark Mader (President & CEO, Smartsheet), and Lynda Ziegler (Chairman of the Board, Itron).

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Journalists on the move – Week of November 26

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg BNA: hires Jeff Harrington (@JeffMHarrington) as a Team Leader for tax coverage. Los Angeles Times: hires Gustavo Arellano (@GustavoArellano) as a Features Writer for Metro. Maria LaGanga […].

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Why you should network and maintain connections

Axia PR

Networking is a critical component of PR. In the public relations industry, networking is one of the most important things you can do. However, it’s easier said than done. How do you network? Why should you network? And most importantly, how do you maintain connections?

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Agility PR Solutions expands amplification capabilities with launch of integrated news wire service

Agility PR Solutions

Agility PR Solutions, a subsidiary of Innodata Inc., announced the launch of an integrated news wire service that will allow clients to widely distribute press releases for a flat fee, regardless of word count or multimedia components. Part of Agility’s all-in-one CONNECT solution, the news wire works alongside a global media database of over 820,000 individual journalists and bloggers, a targeted email distribution […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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#MediaMonday – Tammy Fellows

HMA Public Relations

Today’s #MediaMonday comes to us from a newer member of the local media scene: Tammy Fellows. A Valley native (several generations back), Tammy graduated from the […]. The post #MediaMonday – Tammy Fellows appeared first on HMA Public Relations.

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