Ronn Torossian

OCTOBER 9, 2017

Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American soldiers of his generation. The Plea Statement. If he does indeed plea out, that decision will nearly bring to an end one of the most watched military controversies over the past eight years.

Blogging 246

Blogging 246

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University.

Journalism 202

Journalism Communications Survey Study 202

The Stalwart Blog

OCTOBER 9, 2017

A good friend of mine who used to frequent my Facebook feed with prolific musings on life and work announced recently a hiatus from the social media site. While not the first time from some of my contacts, this one took me back. Her writings were always cleverly written, clear in point, generous in spirit and a joy to read. I feel a bit of a loss by my friend’s self-imposed break, but not surprised by the action.

Facebook 113

Facebook How To Social Media Engineering 113

PRSay

OCTOBER 9, 2017

“Change your thinking. Change your behavior. Change your results,” said business strategist and leadership development expert AmyK Hutchens. “Your life is happening one conversation at a time.”. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston.

Conference 113

Conference Leadership Meeting Energy 113

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

OCTOBER 9, 2017

The saga of #Baldingate continues to rage. Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine.

Film 83

Film Interviews Print Conference 83

Mark My Words

OCTOBER 9, 2017

The saga of #Baldingate continues to rage. Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine.

Film 60

Film Interviews Print Conference 60

Axia PR

OCTOBER 9, 2017

Your company has a great story, and you want to share it. You take the proper steps to deliver it to journalists, and then you wait patiently for them to publish it. And … nothing happens. What do you do when journalists aren’t publishing your story?

Company 48

Company Media Relations Media Publicity 48

HMA Public Relations

OCTOBER 9, 2017

Although Allen “Big Al” Kath has been reporting on Tucson traffic since 1988, he has actually been in the broadcasting business for 43 years! The post #Media Monday – Allen “Big Al” Kath appeared first on HMA Public Relations.

Media 45

Media Report Publicity 45

Solo PR Pro

OCTOBER 9, 2017

As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. However, developing your organizational culture can be beneficial for growth as well as creating a consistent workplace environment for yourself. WhatIs.com defines company culture as “the pervasive values, beliefs, and attitudes that characterize a company and guide its practices.

Company 41

Company Measurement Employee Customer Service 41

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mora Communications

OCTOBER 9, 2017

Building and growing your practice is vital and psychotherapists are taught that referrals are key to growing a thriving practice. And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. Advertising can be effective but it can also be costly and unpredictable. Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists?

Radio 40

Radio Newspapers Advertising Advertising 40

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation ( and additions ) of Instagram Stories [here’s a great guide from Hootsuite ] in particular just in the past few months. As I am preparing for the upcoming spring semester where I will be teaching my social media class ( #Freberg18 ), I know I will be incorporating a lot of these different tools in assignments, lectures, and class ac

Instagram 40

Instagram Social Media Media Exercises 40

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Start with outlining your goals for the page – Customer Acquisition? Brand Awareness? Creating a Loyal Fanbase? Your objectives can be a mix of all of these and more.

Social Media 112

Social Media Media Mobile Pinterest 112

PRSay

OCTOBER 9, 2017

Bea Arthur’s one-sentence bio notes that she “is a successful therapist, entrepreneur and media personality.”. During her General Session today at the PRSA 2017 International Conference in Boston , Arthur had encouraging words for budding entrepreneurs. “Anybody can do it. I did it. And I am literally not that special. I don’t have an MBA,” the founder of the think tank “The Difference” told attendees.

Conference 101

Conference Pitching Film Construction 101

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer