Thu.Nov 07, 2019

Balancing Automation with the Human Touch

Ronn Torossian

It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many elements of work that require a “human touch”.

Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button.

Corrections: You get one shot in the modern media environment

Stephen Waddington

If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC.

UK Media Moves including the FT, TechRadar, The Times and more

Cision

The FT has a new Acting Middle East and Africa News Editor, TechRadar has two new hires and Mark Sanderson is a new Reviewer at The Times. Media Blog

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why and how to pinpoint your meaning with proper word choice

PR Daily

Effective usage is not simply about avoiding the wrong term or phrase. Precision and power rev up your text and keep readers driving on to the finish line: your overarching message. Strong verbs, striking modifiers and vivid nouns will excite your audience and land your message.

More Trending

3 ways a PR firm helps when you have legal troubles

Agility PR Solutions

When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer.

Media Moves at Bloomberg News & Business Insider, Meredith Corp Launches Newsletter for Millennial Women

Cision

Nicole Einbinder joins Business Insider, Nacha Cattan promoted at Bloomberg News, and more. Media Blog

Media 120

Weed may be mainstream, but it’s still a challenge for marketers

Agility PR Solutions

The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere.

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

ICYMI: Bulldog’s most popular posts from October

Agility PR Solutions

With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far).

Don’t miss this week’s Top Women in Communications Awards entry deadline

PR Daily

Nominate your influential female colleagues—or yourself—by this Friday, Nov. The post Don’t miss this week’s Top Women in Communications Awards entry deadline appeared first on PR Daily. Ragan Awards

Media Moves at Bloomberg News & Business Insider, Meredith Corp Launches Newsletter for Millennial Women

TrendKite

Nicole Einbinder joins Business Insider, Nacha Cattan promoted at Bloomberg News, and more

Media 62

Infographic: 65 fresh blogging ideas

PR Daily

To keep your content train chugging forward, try penning posts that are useful, generous, timely or even controversial. A blog is a bit like a steam train. Both entities require continuous supplies of fresh fuel and freight—and a conscientious engineer to steer toward your desired destination.

UK Media Moves including the FT, TechRadar, The Times and more

TrendKite

The FT has a new Acting Middle East and Africa News Editor, TechRadar has two new hires and Mark Sanderson is a new Reviewer at The Times

Media 62

IBM expert: Comms pros must become data scientists

PR Daily

Communicators must embrace their role as strategists, storytellers and scientists to succeed. Data is at the heart of it all. Did you know that when it rains, people eat more pie than cake? After all, pie is comfort food on a dreary day, notes IBM’s Brandi Boatner.

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Blogger Conferences: Top Events to Attend in November & December 2019

TrendKite

Treat yourself to a learning and networking opportunity before the year ends. There are plenty of conferences available to boost your blogging skills

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Good morning, PR pros: Krispy Kreme has found the silver lining in a news story that could have become a mega-storm.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

The top 25 newspapers based in Connecticut

Muck Rack

The top 25 newspapers based in Connecticut

Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Luckily, I have a family member with whom I can share every high and low. My 94-year-old grandfather, C.B. Perdue, is retired from the U.S.

4 PR Resolutions to Make Now With 6 Weeks Left in the Year

Konnect Agency

2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy.

Audiences & Accelerators: Your Go-To Marketing Databases

PR 20/20

Ready to drive strategy and performance? I’m convinced there are two databases every marketer needs at-the-ready to do so effectively. Audit your company’s (or client’s) audiences and accelerators. Create two living databases. And keep these databases updated.

eBook 52

Why We Do What We Do

HMA Public Relations

The Golden Rule applies to business too! Once the work is done, there’s always more we can do to keep our clients happy. Read more from Autumn on how to go above and beyond our client expectations. The post Why We Do What We Do appeared first on HMA Public Relations. Featured PR and HMA PR

Creativity for all (including education): Takeaways from EDUmax and AdobeMax

Karen Freberg

I just came back from a whirlwind of a trip to Los Angeles to attend Adobe MAX and EDUmax. Both of these events are two of my favorite industry events to attend to.