Mon.May 22, 2023

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How to Craft an Effective Statement in Response to a Crisis

Ronn Torossian

Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and reassure customers and stakeholders. Acknowledging the Issue The first step in how to write a PR […] The post How to Craft an Effective Statement in Response to a Crisis appeared first on.

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Crenshaw Communications Adds Adweek and Agency Talent

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor. Mez steps into the role of account executive at Crenshaw Communications, working on the agency’s ad tech clients.

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Digital transformation failure: Business does not speak technology, tech does not speak business—and leaders are out of sync on critical topics

Agility PR Solutions

Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies. New research from software engineering firm EPAM Systems uncovers a major transformation obstacle—the business and tech leaders of laggard companies aren’t on the same page. The new report, Three […] The post Digital transformation failure: Business does not speak technology, tech does not speak business—and leaders

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Best Ways to Increase Credibility in the Health Industry

5W PR

The health industry is alive, vital, and constantly changing. It encompasses a wide range of fields such as medicine, nutrition, fitness, and wellness. The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Writing a Press Release: How Long Should It Be?

PR Fuel

The human attention span is decreasing. About 15 years ago, researchers estimated that our attention span was an average of 12 seconds. These days, it is a hair over 8. For better or for worse, organizations must take into account the attention span of t. Read More The post Writing a Press Release: How Long Should It Be? appeared first on eReleases.

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5 steps for developing a solid business plan for your PR agency

Agility PR Solutions

There’s more to running a PR agency than just PR know-how and a business idea. You need to know your market, plan your company’s business model, and create a comprehensive plan that your agency must follow. Only through a detailed business plan can you operate your PR company successfully. In this article, you’ll learn tips […] The post 5 steps for developing a solid business plan for your PR agency appeared first on Agility PR Solutions.

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#MediaMonday – Pablo Gorondi

HMA Public Relations

The latest #MediaMonday comes to us from Central Europe, where Pablo Gorondi is managing editor for the Budapest, Hungary, bureau of Radio Free Europe/Radio Liberty (RFE/RL.) Meet the radio professional and recent PRGN panelist in this blog post.

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4 key considerations in beverage packaging—and 3 mistakes to avoid

Agility PR Solutions

Whatever drinks sector you are in, whether it be the soda, juice, or alcoholic beverage market, you need to spend time carefully considering the type of packaging to use. There are multiple reasons why you need to devote time to finding the right packaging options. For instance, the packaging you choose can affect the price […] The post 4 key considerations in beverage packaging—and 3 mistakes to avoid appeared first on Agility PR Solutions.

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How AI can help improve your public relations

Axia PR

Artificial intelligence can be a great PR assistant, but it’s not the end-all for content creation. Artificial intelligence has taken the tech community by storm in 2023. Originally treated as a novelty, it has quickly become an effective tool in multiple fields. Public relations can benefit from the AI revolution as well. But before looking at how AI can improve your PR, it’s important to learn what AI is.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Social media updates: Instagram test new UGC tool & Meta update integrated shopping elements

Prohibition

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators.

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Announcing a $300-Million Tower in Koreatown

The Hoyt Organization

How does a developer maximize the visibility of the opening of a $300 million residential tower during a pandemic? The developers of Kurve on Wilshire, an iconic complex located at the apex of downtown Los Angeles and Koreatown, turned to THO to navigate the complexities. While construction continued during the pandemic, public gatherings were not […] The post <strong>Announcing a $300-Million Tower in Koreatown</strong> appeared first on The Hoyt Organization.

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‘The Magic of Seychelles Cuisine and Stories from the Paradise on Earth’

Maxim Behar

The latest book, ‘The Magic of Seychelles Cuisine and Stories from the Paradise on Earth’ by world-renowned PR expert and Seychelles Honorary Consul General in Bulgaria, Maxim Behar, became a bestseller just less than a week after its launch in Sofia. In the 150-page album, Mr. Behar shares his passion for Seychelles and its traditional Creole cuisine, showcasing its diversity and the beauty of the exotic islands.

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Saving time and budget with experience

Landis PR

By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike. What’s the second most-discussed subject?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. It’s a new ground for me. So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories.

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Exploring the Different Types of Creative Available for Social Media Adverts

Prohibition

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. Here we’ll walk you through each type of creative that is available, so you can consider what might work best for your objectives from your social media advertising campaigns.

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PR lessons from Trump’s CNN Town Hall—some good ones, some bad

Agility PR Solutions

I’ve long said that PR people can learn valuable lessons free of charge that are not taught in communications school, especially by following happenings on the political scene. And politics aside, former President Donald Trump’s appearance on CNN’s Town Hall provided many of those lessons—some good ones, some bad ones. Below are several that people […] The post PR lessons from Trump’s CNN Town Hall—some good ones, some bad appeared first on Agility PR Solutions.