Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. . Let’s examine three ways of distributing content and how to get them up to date. 1. Press Release Distribution. You can no longer simply email journalists and hope to get coverage online or in print-based media.

Strategy 251

Strategy Case Study Instagram Print 251

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling.

Software 207

Software Analysis Comparison Trends 207

Shift Communications

OCTOBER 10, 2017

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. What happens when we bring a crowd of like-minded people together?

Conference 114

Conference Data Marketing B2B 114

Ishmael's Corner

OCTOBER 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The arrival of Yao Ming certainly spiked interest as did Linsanity — yes I know while Jeremy Lin’s heritage is Taiwanese, he still impacted perception.more.

Brand 63

Brand Branding Storytelling Communications 63

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

OCTOBER 10, 2017

Twitter recently announced a product update, allowing a small number of select accounts to test an increase in character limit from 140 to 280. The primary reason behind the modification. The post Is Twitter 280 Valuable for Your B2B Social Media Strategy? appeared first on Stern Strategy Group.

B2B 68

B2B Twitter Social Media Strategy 68

Public Relations Sydney

OCTOBER 10, 2017

Some workshops and conferences you attend can often leave a lot to be desired. You leave these disappointing events feeling dissatisfied, especially if the speaker shows up late or is disorganised. How can you make the most out of these ho hum events and get the most out of your money and time? You may […]. The post 5 ways to get the most out of a disappointing event appeared first on Public Relations Sydney.

Conference 63

Conference Publicity 63

HMA Public Relations

OCTOBER 10, 2017

The most recent Accelerent breakfast hosted Vince Papale, the former Philadelphia Eagles walk-on legend and the inspiration for the film “Invincible.” [Click below for more]. The post The Invincible Vince Papale appeared first on HMA Public Relations.

Film 46

Film Publicity 46

PRSay

OCTOBER 10, 2017

According to author and digital marketing expert Jay Baer , the key to business success is word-of-mouth communication. Toward the beginning of his Tuesday morning General Session at PRSA’s 2017 International Conference in Boston, Baer unpacked the marketing formula for the Cheesecake Factory. Despite spending five times less on advertising than competitors, the chain maintains its status as an institution in American dining.

Conference 111

Conference Sports Internal International 111

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs. The goal is to attract, convert, and close more qualified leads by being helpful to consumers.

Marketing 81

Marketing eBook System Tools 81

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds that mostly reinforce what we already believe.

Corporate 159

Corporate Trends Banking Healthcare 159