Wed.Nov 06, 2019

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. For the PR team, it’s rewarding because PR is typically a top priority, and the work is exciting.

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How Non-Profit Organizations Can Improve Their PR Efforts

Cision

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools.

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Trending Sources

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Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season

Agility PR Solutions

Yes, it’s jingle jangle time again in retail land, and brick-and-mortar marketers are always curious to see what the season will bring in this age of shifting shopping habits—and what they need to do to buck the trend and lure shoppers to their stores. Business and marketing multichannel provider R.R. Donnelley & Sons Company (RRD) […]. The post Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season appeared first on Agility PR Solutions.

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Media Moves at the Charlotte Observer & amNewYork, Newsday Recruits Three

Cision

Catherine Muccigrosso joins the Charlotte Observer, Robert Pozarycki takes over amNewYork, and more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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6 variables to consider when planning marketing strategies

Agility PR Solutions

Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from different industries with radically different customer bases use the same marketing strategies to get similarly good […].

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European CEOs predict stronger focus on ethics over profits

Agility PR Solutions

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. In the survey of 163 CEOs in Europe, 94 percent say the CEO role will have a greater emphasis on moral/ethical leadership by 2025. […]. The post European CEOs predict stronger focus on ethics over profits appeared first on Agility PR Solutions.

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PRCA celebrates 50th anniversary, announces school programme to tackle diversity

Stephen Waddington

The PRCA has announced a plan to engage its members in helping raise awareness of PR as a career option in schools. The PRCA celebrated its 50th anniversary in London last night. Director General Francis Ingham and founding chairman Michael McAvoy both spoke at the reception, but it was former chair Jackie Elliot that stole the show. Elliot was chair of the PRCA when it celebrated its 25th anniversary in the mid-nineties.

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Print newspapers still drive best ad engagement in Canada

Agility PR Solutions

Do newspapers still have ad power? They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. Specifically, the community media policy outlet’s 2019 Local Newspapers: Engaged and Connected Report reveals that advertisement engagement for print […].

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Everyone has career regrets–here are my big 3

Communications Conversations

Last week, I came upon this post on PR Daily detailing research that laid out employees top 10 career regrets. It was full of what I thought were some pretty interesting factoids about regrets in the career progression. And, given the nature of the topic, it’s something that’s not often discussed. After all, who wants to talk about how they screwed up in their career?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is any PR good PR? (Spoiler: Nope!)

Muck Rack

Is any PR good PR? (Spoiler: Nope!

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Exclusive: Portland founder Tim Allan steps down

Steve Barrett on PR

One of the UK's most successful political-corporate advisors, Tim Allan, is leaving the agency, Portland, he founded 18 years ago to pursue other interests.

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5 great media training tips

Public Relations Sydney

Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]. The post 5 great media training tips appeared first on Public Relations Sydney.

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Brand Journalists

HMA Public Relations

At the latest PRSA Phoenix New Pros Mentorship meeting, Annelise heard from internal communicators that in-house PR is taking a surprising turn. Read more! The post Brand Journalists appeared first on HMA Public Relations.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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[Case Study] Onclusive is Yext’s Answer for PR Analytics

Onclusive

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to understand the full effect of its efforts in a way that would meaningfully inform their communications strategy, and allow them to better quantify the effectiveness of their communications and report press coverage metrics.