Wed.Nov 06, 2019

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. For the PR team, it’s rewarding because PR is typically a top priority, and the work is exciting. As I’ve outlined , it differs significantly from other types of client work, but mostly in good ways.

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Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic. It’s time for PR pros to own their power, according to Meredith Corp.’s s chief communicator. As a top executive for one of the world’s biggest media conglomerates, Davison has a front-row seat for all the changes that have swept both the news media industry and its PR counterparts.

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How Non-Profit Organizations Can Improve Their PR Efforts

TrendKite

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools

How Non-Profit Organizations Can Improve Their PR Efforts

Cision

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season

Agility PR Solutions

Yes, it’s jingle jangle time again in retail land, and brick-and-mortar marketers are always curious to see what the season will bring in this age of shifting shopping habits—and what they need to do to buck the trend and lure shoppers to their stores. Business and marketing multichannel provider R.R. Donnelley & Sons Company (RRD) […]. The post Holiday PR prep—5 major trends that will affect brick-and-mortar sales this season appeared first on Agility PR Solutions.

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More Trending

Media Moves at the Charlotte Observer & amNewYork, Newsday Recruits Three

Cision

Catherine Muccigrosso joins the Charlotte Observer, Robert Pozarycki takes over amNewYork, and more. Media Blog

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How Shift Communication’s Rick Murray stays ahead of the curve

PR Daily

Some PR pros are apocalyptic in their assessment of the future for communications professionals, but this managing partner stays upbeat amid relentless change. It’s a common refrain in PR: We need to get better at analyzing the data and being strategic business advisors. That’s the main takeaway from Rick Murray, managing partner at Shift Communications. Murray balances his hectic workday with constant communication with his wife—and helpful reminders from his kids to put the phone away.

6 variables to consider when planning marketing strategies

Agility PR Solutions

Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from different industries with radically different customer bases use the same marketing strategies to get similarly good […]. The post 6 variables to consider when planning marketing strategies appeared first on Agility PR Solutions.

5 presentation lessons from Toastmasters’ top speaker

PR Daily

Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point. The top finishers in this year’s Toastmasters global competition offer takeaways for all speakers. With some 30,000 people delivering five- to seven-minute speeches, the competition is fierce. In “An Unbelievable Story,” first-place winner Aaron Beverly gracefully combines humor and seriousness, commands the stage and delivers the speech fluidly and energetically.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is any PR good PR? (Spoiler: Nope!)

Muck Rack

Is any PR good PR? Spoiler: Nope

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Purdah communication and resource rules

Stephen Waddington

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. Complaints of misuse of government resources Although restrictions only began today claims of the misuse of government resources began before the purdah period. Chancellor Sajid Javid asked the Treasury to calculate the cost of nine Labour policies.

Announcing PR Daily’s 2019 Nonprofit PR Awards winners

PR Daily

Check out these top-notch nonprofit communicators. The post Announcing PR Daily’s 2019 Nonprofit PR Awards winners appeared first on PR Daily. PR Daily Awards

European CEOs predict stronger focus on ethics over profits

Agility PR Solutions

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. In the survey of 163 CEOs in Europe, 94 percent say the CEO role will have a greater emphasis on moral/ethical leadership by 2025. […]. The post European CEOs predict stronger focus on ethics over profits appeared first on Agility PR Solutions. Public Relations trends

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Everything you need to know about Fjord Product Announcement: Prioritizing Simplicity and Efficiency

Meltwater - PR

This blog post is part one of “Fjord Product Announcement” blog series. What is Fjord? Recently announced on October 21st, Fjord Product Announcement aims to empower PR, Communications, and Marketing teams with… Read More >>>. Blog Marketing PR & Comms Social

Print newspapers still drive best ad engagement in Canada

Agility PR Solutions

Do newspapers still have ad power? They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. Specifically, the community media policy outlet’s 2019 Local Newspapers: Engaged and Connected Report reveals that advertisement engagement for print […]. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

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PRCA celebrates 50th anniversary, announces school programme to tackle diversity

Stephen Waddington

The PRCA has announced a plan to engage its members in helping raise awareness of PR as a career option in schools. The PRCA celebrated its 50th anniversary in London last night. Director General Francis Ingham and founding chairman Michael McAvoy both spoke at the reception, but it was former chair Jackie Elliot that stole the show. Elliot was chair of the PRCA when it celebrated its 25th anniversary in the mid-nineties.

Brand Journalists

HMA Public Relations

At the latest PRSA Phoenix New Pros Mentorship meeting, Annelise heard from internal communicators that in-house PR is taking a surprising turn. Read more! The post Brand Journalists appeared first on HMA Public Relations. Featured PR Observations and Preferences PRSA Annelise Krafft brand journalists corporate PR in-house PR internal communications PRSA Phoenix

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5 great media training tips

Public Relations Sydney

Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]. The post 5 great media training tips appeared first on Public Relations Sydney.

Media Moves at the Charlotte Observer & amNewYork, Newsday Recruits Three

TrendKite

Catherine Muccigrosso joins the Charlotte Observer, Robert Pozarycki takes over amNewYork, and more

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[Case Study] Onclusive is Yext’s Answer for PR Analytics

Onclusive

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to understand the full effect of its efforts in a way that would meaningfully inform their communications strategy, and allow them to better quantify the effectiveness of their communications and report press coverage metrics.

Everyone has career regrets–here are my big 3

Communications Conversations

Last week, I came upon this post on PR Daily detailing research that laid out employees top 10 career regrets. It was full of what I thought were some pretty interesting factoids about regrets in the career progression. And, given the nature of the topic, it’s something that’s not often discussed. After all, who wants to talk about how they screwed up in their career? It’s not exactly on par with personal branding best practices.