Onclusive
AUGUST 16, 2021
We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success.
Ronn Torossian
AUGUST 16, 2021
Neologism is ‘ a new word, usage or expression’. Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing. They are more relevant now with the marketing content […].
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Agility PR Solutions
AUGUST 16, 2021
When it comes to business operations, communication is everything. If you can’t communicate effectively with clients, you will struggle with retention. In fact, in most agency/client relationships, communicating positive results is just as important as delivering on your promises. The majority of companies recognize this. In 2020, customer experience surpassed price and product quality as […].
HMA Public Relations
AUGUST 16, 2021
Today’s #MediaMonday comes to us from the historic southeastern Arizona town of Bisbee. Learn more about Laura Swan, the publisher and editor of the Bisbee Observer!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
AUGUST 16, 2021
If you build it, they will come. A succinct yet powerful statement that’s been prominently referenced for nearly four decades, since we all heard the hauntingly inspiring whispers in 1989’s “Field of Dreams.” But unlike a magical baseball diamond in Iowa where the masses unwittingly flock, social media is a different animal entirely. However, if […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 16, 2021
For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it). New research from results orchestration platform Gtmhub identifies how well senior leadership from the world’s largest brands communicate […].
Prohibition
AUGUST 16, 2021
Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated.
Agility PR Solutions
AUGUST 16, 2021
Consumers became hopeful again over the summer as the vaccinations increased and started to contain the spread of COVID, but that hope has once again diminished. Despite gains made in consumer confidence as recently as last month, new research from experience management firm First Insight indicates a significant shift in momentum, finding that the unvaccinated […].
Axia PR
AUGUST 16, 2021
Optimize your business website with technical aspects to rank higher. Search engine optimization (SEO) is an integral step in building a strong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website. Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Landis PR
AUGUST 16, 2021
Photo courtesy of Pixabay. By Brianne Miller, LCI. My first job out of college (back in the Paleolithic Age) was at a venerable Madison Avenue ad agency. On day one, the agency president told me, “All you need to remember is reach plus frequency.” I was a nervous wreck that day, and with a shaky hand, I wrote that in my little notebook in ALL CAPS. I still write things down longhand (it’s called haptic memory ) and every once in a while harken back to that piece of advice.
Mark My Words
AUGUST 16, 2021
CBC News Duke of York has repeatedly denied sexual assault allegation at heart of lawsuit recently launched against him The civil suit launched a few days ago against Prince Andrew may be new, but the allegations at its core — that he sexually assaulted one of convicted sex offender Jeffrey Epstein’s longtime accusers when she was 17 — are not.
Mark My Words
AUGUST 16, 2021
Since its inception in 2001, the so-called ‘War on Terror’ has occasioned some memorable images from American leaders. But the most recent image to emerge—President Biden as a solitary figure, old, isolated, and presiding over the disastrous American withdrawal from Afghanistan, represents a new low for Presidential self-fashioning in the social media age.
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