Wed.Dec 19, 2018

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Influencer Marketing Strategies that are Particularly Useful for Small and Medium-sized Businesses

Prowly

Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire office. The post Influencer Marketing Strategies that are Particularly Useful for Small and Medium-sized Businesses appeared first on Prowly Magazine.

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Businesses make a difference by committing to societal impact—how yours can too

Agility PR Solutions

In case you missed it, company stakeholders have great expectations of brands and businesses these days—from implementing more diversity and inclusion in the workforce to speaking out on cultural and societal issues that concern them, consumers and employees have raised the bar for doing business with a company and working for them. A growing number […].

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2018 in Review: Looking Back on a Year in Issues & Trends

PRSay

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. We also closely monitor I&T click- and engagement-stats to learn more about what you, as PR professionals, want to read about.

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Step by step guide to holiday marketing [infographic]

Agility PR Solutions

The holidays have officially arrived, and with it, the inevitable last-minute push to get products and services in front of the millions of shoppers who will be finding their way to stores this final shopping weekend before Christmas. But the fact is, this isn’t the LAST weekend for holiday shopping by any stretch of the […]. The post Step by step guide to holiday marketing [infographic] appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Cultivate Great Relationships with Media Partners

5W PR

There’s a reputation out there that journalists sort of have a love-hate relationship with PR professionals. Sure, it’s a popular assumption, but when both parties know their job and do it right, the connection can be very positive for both sides. It begins with building and nurturing a relationship. When you’re a PR pro, you need journalists. And when you’re a journalist, you come to rely on communicators and connections to sources and leads you need to write and file your stories.

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5W Spotlight: Kelsey O’Connor

5W PR

In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. Her advice for young talent making their way into PR? “Read. The. News…” Read the full interview below! What inspired you to get into PR? I’ve always had a passion for writing, executing events and being creative. The PR industry was quick to fulfill these passions and dreams…and so much more!

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58 people I’m thankful I had coffee with in 2018

Communications Conversations

Over the course of any year, I have coffee with a lot of people. I do it for a lot of reasons. 1) To get out of the house! Being a solo can get lonely! 2) To cultivate new business connections, 3) To meet new people to feature on this blog, or on the Talking Points Podcast, 4) To identify new people to join one of the two mastermind groups I manage.

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This month in bad PR pitches

Muck Rack

This month in bad PR pitches

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Exploring teaching, research, and ethical practices in influencer marketing

Karen Freberg

It seems that the topic of influencer marketing seems to continue to grow and grow in the industry. I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. This will continue to be apparent as we enter 2019. Influencer marketing is still at an early stage of maturity in many ways.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Do you prefer to read or watch the news?

HMA Public Relations

Personally, I prefer to read the news. Admittedly, that often means scrolling through the newspaper on my phone first thing in the morning, but it is […]. The post Do you prefer to read or watch the news? appeared first on HMA Public Relations.

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How Russia Used PR To Hack Our Election

ImPRessions - Crenshaw Communications

A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together. But today’s story about the latest report to the Senate Intelligence Committee hit me in a new way.