ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.

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Trends Storytelling Corporate Leadership 185

Mark My Words

DECEMBER 29, 2017

Should Sandbox Learning Be The Future Of Education? by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course. If nothing else, they have a pronounced limp and awkward speech patterns that students are increasingly finding, well, academic. In many ways, the internet was the catalyst for this. […].

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Education Course 167

The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators). However if all we do in this situation is just up the KPI number slightly from the previous year then we shouldn’t expect a great deal to change. If you really want 2018 an award winning year you need to invest a little time in PR analysis.

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Google Analysis Comparison Data 120

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer.

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Instagram How To Guidelines Facebook 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

DECEMBER 29, 2017

How to be an ethical public relations professional. Some people think of public relations professionals as manipulators of public perceptions. Sadly, some individuals view PR strategies as tools to trick people into doing something. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice?

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Ethics Tools Strategy Publicity 66

HMA Public Relations

DECEMBER 29, 2017

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. How Amazon may make getting your FBA inventory into retail shelves incredibly easy. How the internet sales tax fiasco will shake out. Subscribe: iTunes | Stitcher. (With your host Andrew Youderian of eCommerceFuel.com and Bill D’Alessandro of RebelCEO.com ).

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