Five reasons you don’t need to shout
PR in High Definition
JANUARY 23, 2020
This is going to be the BEST blog piece EVER !!!!! Did that make you want to read on? My guess is probably not, or perhaps only those who know me and would be wondering why I seemed so desperate. This is exactly the point I wish to make. Capital letters and exclamation marks are not compelling. There are better ways to draw attention to your point. Why do communicators use superlatives?
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