Thu.Jan 23, 2020

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Five reasons you don’t need to shout

PR in High Definition

This is going to be the BEST blog piece EVER !!!!! Did that make you want to read on? My guess is probably not, or perhaps only those who know me and would be wondering why I seemed so desperate. This is exactly the point I wish to make. Capital letters and exclamation marks are not compelling. There are better ways to draw attention to your point. Why do communicators use superlatives?

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2 Media Relations Rules to Break in 2020

PRSay

I was in a meeting recently where a peer started making a point I disagreed with. It quickly became clear that he relished playing a contrarian role. At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations.

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UK Media Moves including TI Media, EVENT, Citywire, GLAMOUR and more!

Cision

TI Media has additions to the Life & Style team, Kirsty Tyler joins EVENT as Assistant Editor, Citywire Wealth Manager makes Loukia Gyftopoulou News Editor and GLAMOUR has a new Commerce Writer.

Media 120
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The age-old fallacy of the “hash tag strategy”

Communications Conversations

“What should our hash tag strategy be?” It’s a question I get from clients at least a few times a year. And, it’s one that’s usually met with a swift response. “We don’t need one.” Not really. Not in the sense most people are thinking about. Not in 2020. Your time and energy is better spent elsewhere. I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use s

Strategy 132
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton

Culpwrit

By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone. Or rather, that we are all responsible for making our own luck. “Every […]. The post The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton appeared first on culpwrit.

Publicity 121

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Preparing for Takeoff: Business Travel for Beginners

Konnect Agency

While our public relations agency is headquartered here in Los Angeles, Konnect team members are often traveling all over the country for our clients — whether it’s for an in-person meeting, grand opening event or meetings with editors and reporters. All this jet-setting provides us with great insights, not only about how to get through the TSA line the fastest and which terminals have the best food options but also about the places our clients come from, how that informs their worldview a

Travel 78
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PR careers: 6 lessons I’ve learned as a junior copywriter

Agility PR Solutions

I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. The post PR careers: 6 lessons I’ve learned as a junior copywriter appeared first on Agility PR Solutions.

SEO 104
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Building a Strong Company Culture: Think Tribal

Offleash

By Joanna Kulesa. Tribe. It’s a word that goes all the way back to Middle English, encapsulating in just five letters and one syllable the powerful bond of shared beliefs, goals, customs, and motivations that unites like-minded humans. “Tribal society has been exerting an almost gravitational pull on Westerners for hundreds of years,” the author Sebastian Junger wrote, “and the reason lies deep in our evolutionary past as a communal species.”.

Company 78
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Young business leaders know trust is critical—but lack plans for building it with employees

Agility PR Solutions

Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success. But realization is only half the battle—they still struggle to find the best ways to do it. Global leadership community YPO recently conducted a member survey designed to provide the chief executive perspective on the importance of […].

Employee 104
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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January Tech News Round-Up

PR in High Definition

The beginning of the new decade welcomed the positive news from the National Grid that, for the first time ever, more of the UK’s electricity came from clean sources than fossil fuels, making 2019 the cleanest year on record. For the full story, check out The Independent. Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025.

Energy 62
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Meghan Markle & Prince Harry Have Big Plans for Their New Non-Royal Life

Mark My Words

CafeMom Mark Borkowski, a British PR and branding expert, told the New York Post that Harry and Meghan could each stand to make at least half a million dollars per speech. Additionally, the couple may be mulling around setting up their own documentary channel. “With the kind of work that Meghan and Harry want to do, they have to be free from palace protocol and politics,” Borkowski said. “You can’t speak out properly with the palace breathing down your neck.” Even w

Brand 60
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From social media to offline purchases: These 4 top brands on social excel in building relationships

Karen Freberg

In my classes this week, we have been talking about the various aspects of personal branding, and what are some of the careers we have the opportunity to pursue. In my undergraduate social media class #Freberg20 ), we will actually be starting to talk about the importance of listening and monitoring on social media. I am always so impressed with brands and brand managers who are not only engaging on social, but really do respond and take note of their role in fostering a strong community.

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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

Calling all comms directors! The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Then you have the obvious departments like marketing and sales where reputation is a key element of their success.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Are you really listening?

HMA Public Relations

What does it take to be an active listener? It’s more than simply understanding what a person says. Follow the link to improve your listening skills with a few tips from Autumn. The post Are you really listening? appeared first on HMA Public Relations.