Tue.Apr 06, 2021

The truth about news site traffic

The Resolution Blog

Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures.

PR storytelling: More than ever, home is what you make of it

Agility PR Solutions

The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out.

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How to protect your brand from social media impersonators

PR Daily

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. What’s the harm in a social media account that spoofs your brand? It’s no laughing matter.

5 PR tips to successfully pitch your small business to the media

Agility PR Solutions

After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

12 examples of pandemics and epidemics in fiction and literature

PR Daily

Looking for an elevated frame for our current health crisis? Here are some examples of great writers tackling the human issues around disease and loss.

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How to wisely weigh return-to-work scenarios

PR Daily

Research shows the office is a hotbed for collaboration, innovation and relationships, but is it worth the risk—or the cost? Experts from top companies share guidance on proceeding with empathy. Is the office officially dead?

Domain Authority, Trust, and Thought Leadership

The Proactive Report

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago.

Customer empathy is no longer optional: Brands increasing investment in customer feedback

Agility PR Solutions

The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses.

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Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

Axia PR

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee. Guest: Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

LG touts strategy in decision to stop making phones, Publix hits back on ’60 Minutes’ investigation, and how businesses are using employee wellness data

PR Daily

Also: Tesla pushes back on labor law violations over Musk Tweet, Delta shares messaging around canceled flights, and more. Hello, communicators: Tesla has filed an appeal against the U.S. National Labor Relations Board ruling that the electric car manufacturer violated U.S.

UK Media Moves including the FT, Reuters, The Face and more

Cision

Matt Vella is made Editor of FTWeekend Magazine; Alexander Ratz is now Senior Correspondent for Reuters in Berlin; Olive Pometsey appointed Features Editor at The Face. Media Blog

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5 Solo PR Pros Share The Top Tools They Use on a Daily Basis

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

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Can you get guaranteed earned media coverage?

Axia PR

Is it possible to guarantee your story will get covered in earned media? One key aspect of public relations is getting your story told in the media. This is called earned media , and it’s the one thing everyone wants from public relations plans.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What is the Difference Between Local and National Public Relations?

HMA Public Relations

Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support. The answer is yes. But, they’ll usually go on to say, you are a Phoenix-based public relations agency.

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Things You’ll Need Before Building a New Website

The Proactive Report

. If you don’t already have a website for your company, it’s high time you started preparing yourself for one.

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Why TriplePoint ditches legacy media databases and spreadsheets for Muck Rack

Muck Rack

Why TriplePoint ditches legacy media databases and spreadsheets for Muck Rack

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Affiliate Application

wiredPRworks

Apply to be an affiliate here by submitting your application and completing a W-9 form. Email the form to connect @corywestmedia.com. Thanks for your interest!! Application. The post Affiliate Application appeared first on wiredPRworks. Marketing

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Pivoting to Prosperity: 5 Types of Businesses Thriving During the Pandemic

Konnect Agency

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. Industries such as hospitality, travel, entertainment, and food service suffered greatly. Others found ways to launch or pivot and rise to success from this unique situation.

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