Stephen Waddington

DECEMBER 18, 2019

It’s time for PR to shift from weekly and monthly reports to live dashboards. Google Data Studio is a good place to start. By Karan Chadda Digital communications brings with it an abundance of data. This availability of data combined with the increasing importance of measurement means monthly reports are getting larger, more cumbersome and, frankly, less useful.

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Data Report Google Measurement 78

Cision

DECEMBER 18, 2019

What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.

Case Study 194

Case Study Study Publicity 194

Agility PR Solutions

DECEMBER 18, 2019

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. Since this has had and will […]. The post E-A-T, BERT and PR—mastering Google rankings in 2020 appeared first on Agility PR Solutions.

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Google Blogging Analysis Trends 147

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success.

Strategy 133

Strategy Marketing Trade Shows Video 133

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

DECEMBER 18, 2019

Kenny Wassus, Lindsay Huth join The Journal, Kelly Gilblom has a new beat at Bloomberg, and more.

Journalism 120

Journalism Media Blogging 120

PRSay

DECEMBER 18, 2019

On Oct. 4, Daryl Morey, general manager of the NBA’s Houston Rockets, sent a tweet that said “Fight for Freedom,” and “Stand with Hong Kong.” The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. Within hours of sending the message, Morey found himself the subject of a Twitter uproar.

Corporate 81

Corporate Crisis Management Crisis Government 81

Agility PR Solutions

DECEMBER 18, 2019

A successful comms campaign requires a lot of detailed thought and planning before launching, but it can often be difficult to locate and utilise the inspiration you need to devise a strategy that will truly make a difference to your company. A campaign is only as successful as the amount of planning that goes into […]. The post 5 tips to inspire creativity for your next campaign appeared first on Agility PR Solutions.

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Creativity Strategy Company Publicity 78

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment. If you want to appeal to prospective students you have to be active in places where they spend the majority of their time.

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Social Media Tools Guidelines Media 62

Agility PR Solutions

DECEMBER 18, 2019

Tech-savvy millennials and Gen Zers clearly have the edge over their older brethren when it comes to digital acuity, but voice search is well poised to benefit older users who may struggle to type or use a mouse—and new research from business news and how-to site The Manifest indicates how this technology can help bridge […]. The post How voice search could solve the generational digital divide appeared first on Agility PR Solutions.

Technology 78

Technology How To Trends Publicity 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Culpwrit

DECEMBER 18, 2019

Sonya Jackson, Chief Experience Officer, Bonfire By Laura Moy While you may not be surprised by the following workplace statistics, starting with this data paints a backdrop for the greater picture. For every 100 men promoted to manager, 72 women are, so men end up holding 62 percent of manager positions, while women hold […]. The post Sonya Jackson: The Journey to Finding Your Agency appeared first on culpwrit.

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Agency Data 58

Agility PR Solutions

DECEMBER 18, 2019

Just as the Hallmark Channel and its corny, white-bread Christmas movies were getting parodied in a “Saturday Night Live” skit over the weekend for its outdated perspective on romance and relationships, the greeting card network managed to really blow up its image with a controversial move showcasing a total disregard for culture in 2019. After […].

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Crisis Publicity 78

Karen Freberg

DECEMBER 18, 2019

Can you believe 2020 is going to be here in just a few days?! It is quite amazing to see how fast this decade has gone by. The 2010s marked a lot of change, opportunities, and exciting events for me both professionally and personally. This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville.

Social Media 52

Social Media Media Video Course 52

Muck Rack

DECEMBER 18, 2019

The top 25 US radio stations in Chicago

Radio 78

Radio 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

DECEMBER 18, 2019

As we look back at some of the PR disasters from this year, many seem to not be PR problems at all. Read more from Abbie on how to shift the conversation and focus on the positive PR stories. The post PR Disasters of 2019 appeared first on HMA Public Relations.

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Publicity How To 42

The Hoffman Agency

DECEMBER 18, 2019

2019 has been a year full of growth and change for The Hoffman Agency, and we’re looking forward to another year chock-full of quality storytelling and PR problem solving. New decades can present an opportunity for a fresh start, but we’re excited to continue forward on the path we’ve been building for more than 32 years. Happy Holidays from our family to yours; we’ll see you in 2020!

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Agency Storytelling Blogging Publicity 36