Tue.Sep 26, 2023

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How Corporate Brands Can Manage Reputational Challenges 

Ronn Torossian

In the digital age, corporate reputation is more fragile and valuable than ever before. A strong reputation can lead to increased customer loyalty, investor confidence, and employee satisfaction, while a damaged reputation can have far-reaching consequences. Corporate reputation management and online reputation management strategies have become essential tools for companies to address and overcome reputational […] The post How Corporate Brands Can Manage Reputational Challenges appeared f

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Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving. While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media


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5 tips for managing your brand influencer strategy

Agility PR Solutions

In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them. I distinctly remember receiving a message from one blogger who touted her one million Twitter followers as the reason why […] The post 5 tips for managing your brand influencer strategy appeared first on Agility PR Solutions.

Brand 110
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How to Keep Your Brand Top of Mind

HMA Public Relations

The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.

Brand 101
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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6 types of brand ambassadors for your business

Agility PR Solutions

When marketing a product or service, the good word of an influential person can make all the difference. That’s why every business can benefit from brand ambassadors—third-party individuals who represent and promote your company or your products or services. When it comes to types of brand ambassadors, there are different ambassadors who meet different needs […] The post 6 types of brand ambassadors for your business appeared first on Agility PR Solutions.

Brand 106

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Tech can’t fix everything: Large majority of workers say company culture is what drives productivity, innovation, and customer service

Agility PR Solutions

Business leaders are scrambling to get AI into their operations to boost their company’s productivity and CX efforts, and of course that’s a good plan, but new research sheds light on what brands and businesses can also do to drive those initiatives more organically—pay more attention to strengthening company culture. Nearly three-fourths of U.S. workers […] The post Tech can’t fix everything: Large majority of workers say company culture is what drives productivity, innovation, and custom

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Whenever, wherever: Get NewsWhip insights on demand with our new features


NewsWhip has long been providing unique data to global comms and insights teams, giving them the richer context that they need for critical business decisions. In the next few months we’ll be launching a number of features to make sure that those insights are available in more places and more formats than ever before. These features include our new Microsoft Teams integration, custom reports, and AI-powered digests.

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Demystify Your Data: Monetization Strategies for an AI-Driven World

Stern + Associates

Is your organization operating as an “information business,” treating data as a strategic asset? Does your organization liquify data assets, cultivate a data democracy that enthusiastically engages with data assets, and connect data monetization with financial performance? As leaders aspire to leverage new technological advancements such as AI, it’s important to ensure that the organization can successfully move through the entire data-value creation process.

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Coffee with a Journalist: Dani Kwateng, Teen Vogue


Danielle Kwateng is a journalist, editor, entrepreneur, and culture critic. Currently, Danielle serves as the Executive Editor of Teen Vogue, doing everything from reviewing budgets to managing the Teen Vogue brand and a whole lot in between. Occasionally, she writes stories about the consumer and lifestyle sector.

Writing 82
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Handling A Job Search–with Eminem’s Help


By Michael Shmarak A weird thing happened when I went to work a few weeks ago—I got laid off. I say “weird” knowing full well layoffs are not all weird or humorous—they stink badly. Having been laid off before, I find solace that I have been through this process once before, and know I… Continue reading Handling A Job Search–with Eminem’s Help The post Handling A Job Search–with Eminem’s Help appeared first on Culpwrit.

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Cultural Intelligence in Communications

Solo PR Pro

In today's interconnected world, understanding and appreciating cultural nuances is not just a pleasant-to-have skill—it's essential. For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means cultivating a deep sense of cultural intelligence or CQ. Possessing cultural intelligence can drastically impact how communication strategies are developed and how they resonate with different audiences.

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Great PR: When It Just Happens vs. When It’s Engineered

Buchanan PR

“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – the return of former back-up kicker Jonathan Weitz, who was summoned back to Clemson University’s football team, just as he was about to launch his finance career in New York with Ally Financial Services. The story got me to thinking about what constitutes “great PR.

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5 ways to automate PR processes for streamlined lead generation

Axia PR

Automation in PR can improve your company’s lead generation process. PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Mastering New Form N-PX: A 13F Filer’s Guide


By Melissa Strle The Securities and Exchange Commission (SEC) adopted new rules for registered funds and institutional investment managers to track and report proxy voting on the new Form N-PX. Specifically, as a Form 13F filer, you are required to disclose say-on-pay votes. In addition, there are significant modifications and expanded disclosures required on the new Form N-PX.

Report 52
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Encouraging Words in Your Storytelling Journey with Ken Melton | On Top of PR vodcast

Axia PR

In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges. Tune in to learn more!

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07 Tips to Create a Winning PR Strategy for HR Tech Startups

Mediagraphix PR

Human resources have always played a vital role in the corporate world, but people didn’t deem them important until some time back. Nowadays, however, the role of a human resources individual has widened and now incorporates various aspects. This widening of aspects has also led to the role becoming much more prominent than before. In… The post 07 Tips to Create a Winning PR Strategy for HR Tech Startups appeared first on MediagraphixPR.

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Martha Nino: A Story of Hard Work, Humility, and Self-belief

The Hoffman Agency

At three years old, Martha Nino was handed to a coyote to cross the U.S.-Mexico border, risking separation from her family in a foreign nation. At five, she became her family’s “chief translating officer.” At 10, she began her first subscription service by delivering newspapers on her street for a dollar per paper per month. At 14, she worked in a ceramics warehouse alongside her mother, who worked two jobs to support her family.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and