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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. Source: Journal of Public Relations Research 1 Bourne, C.

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Split Sessions: Recognition, Rewards, and Feedback

Doctor Spin

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. Learn more: P.T. Is Bad Publicity Actually … Good?

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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

If you must DIY your PR, the easiest place to start is by generating thought leadership. Molly Borchers is an experienced PR strategist, eBook author and blogger at FreePRHelp.com. 3 Smart Thought Leadership Tips for Entrepreneurs is a post from: Shonali Burke Consulting, Inc. Image: Brennan Moore via Flickr, CC 2.0.

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A Woman in Charge: Inside the PR Life of AT&T Executive Marilyn Laurie

PRSay

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. He has authored four books for the American Management Association and articles for publications such as the Harvard Business Review, Chief Executive and the Journal of Business Strategy.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 5 Sarah Arrow.

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Framing in PR: How To Bypass Confirmation Bias

Doctor Spin

Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Source: American Journal of Health-System Pharmacy 2 Fairhurst, G., & Sarr, R.

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