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3 Ways to Measure Employee Communication

Waxing UnLyrical

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. That, my friends, is why employee communication measurement is in the state it is in.

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Copyright Compliance for PR Professionals: The Basics

Critical Mention

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. We create and market our own content.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. We create and market our own content.

Film 60
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Dirty Data?….no!

The Resolution Blog

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120
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Your 10-K is Coveted (and Comprehensive) Content

Cision

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Download the calendar PDF here. .

Financial 120
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The New Marketing Mandate for the Advocacy Era

Cision

Meanwhile, brands have their own networks — both internally and externally. How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy.

Marketing 120
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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors.