Contently - Strategy

NOVEMBER 14, 2018

It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy. There was a popular Father’s Day video series.

Leadership 93

Leadership Brand Branding How To 93

MaccaPR

AUGUST 26, 2015

We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. The souvenir booklet - a 40-page document with a “Which Came First?” Here are Maccabee’s lessons for undertaking such a project: Gain the buy-in of senior leadership. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. The report also tracks opinion editorials published by our faculty and students.

Publicity 157

Publicity Social Media Report Fashion 157

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

JULY 31, 2019

“It’s not just a matter of getting a version and printing it. Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct.

Journalism 118

Journalism Conference Internal International 118

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. That is what we do best.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The New York Times printed the article in full. Thousands of these documents are published every day on newswires and websites. The original moniker has stuck.

Industry 153

Industry Publicity Agency Community 153