Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1. Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

JUNE 27, 2017

Document, in separate groups, the following: The keywords you’re ranking for in the top three spots. For each keyword, also document, if possible: Search volume. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Look for internal linking opportunities between all of these topics.

SEO 60

SEO Engineering Blogging Infographics 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? A list of relevant contacts is arguably the most valuable document PR pros created. Internal notes. For example, I’ll send a simple email update with the latest analyst headlines every couple of weeks to an internal product team. Updating the media list.

Industry 60

Industry Pitching Survey Twitter 60

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115