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Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Gartner’s report predicts that content marketing will reach the Plateau of Productivity in 2 – 5 years, but it will first have to go through the Slope of Enlightenment. Get your Digital PR team trained.

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Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Gartner’s report predicts that content marketing will reach the Plateau of Productivity in 2 – 5 years, but it will first have to go through the Slope of Enlightenment. Get your Digital PR team trained.

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Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Gartner’s report predicts that content marketing will reach the Plateau of Productivity in 2 – 5 years, but it will first have to go through the Slope of Enlightenment. What does this mean? Not at all.

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Should We be Storytelling or Story Making?

The Proactive Report

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

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Why Video is Vital in 2023

The Proactive Report

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Reporters and media are looking for content and TikTok is providing it. So, it is no wonder that 89 percent of marketing professionals report using videos as a marketing tool. Video trends for 2023.

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PR Poised to Become the Digital Leader

The Proactive Report

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

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PR Poised to Become the Digital Leader

The Proactive Report

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.