Remove Digital PR Remove Report Remove Reputation Remove Storytelling
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. The numbers for radio are impressive!

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PR's Transformation: Shifting from Expense to Profit Center

Presspage

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

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The different types of digital PR campaigns and how they can build online authority

Prohibition

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Plus, eight out of 10 report that the quality of their content has improved. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content.

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PRSA LA State of the State of PR

The Proactive Report

So we need to learn to produce visual content, track content success and report how our actions have contributed to reaching the organization’s goals. Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. SF: Online Reputation Management.