Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? Is it easy to use?

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Brand reputation management is a critical part of any PR strategy. When you see spikes, an alarm should go off in your head that tags that as an opportunity.

Software 0

Software Comparison Media System 0

Presspage

SEPTEMBER 25, 2022

Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative. This software solution is not here to replace the human element of PR, but helps to support the need to organize, manage and even scale-up your system for responding to media inquiries.

System 78

System Software Tools Strategy 78

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78